What did we do?
We actioned a range of strategies for Fraser James to ensure we met their requirements. We built a new site, complete with new product and location pages, designed to improve user experience by assisting them through their user journey. Site speed was drastically improved, which helped to boost rankings as well as improving usability. We also created a monthly content marketing strategy to position Fraser James as experts within the industry, target long tail keywords and increase brand awareness.
The results
Traffic has increased by 466% and leads by 843% since 2017 when we took on the project and FJB ranks on the first page of Google for 80% of their target keywords - this is particularly impressive as we are tracking more keywords now than in 2017.
More recently, the launch of the new website in 2020 has helped improve the quality of leads, and Year-on-Year, there was a 24.62% increase in sessions, a 54.4% increase in forms, a 27% increase in conversions and a 110.28% increase in organic traffic that is a direct result of a new bespoke website that has been supported by their ongoing digital marketing strategy.
