As your preferred digital marketing partner, we understand that running successful Google Ads campaigns can be tricky. It's important to get the right balance between targeting the right audience and creating relevant PPC ads that generate leads and drive sales. In this blog, we'll share some top tips on how to improve your Google Ads campaigns:
1. Get specific with your keywords
Choosing the right keywords is key to ensuring your ads are seen by the right people. Imagine you sell hot tubs; consider the phrases that your target audience is likely to use when searching for products like yours. These could include phrases like "outdoor hot tubs", "hot tubs for sale" or "inflatable hot tubs". Don't forget to use negative keywords too - this is where you exclude irrelevant terms that are not related to your business. If you sell outdoor hot tubs, you might want to exclude the keyword "indoor hot tubs."
2. Target Your Ad Groups
Organising your ads into specific ad groups based on product categories or themes can help you reach the right audience. For example, you could create ad groups for "outdoor hot tubs," "inflatable hot tubs," and "hot tub accessories." By doing this, you can create ads that are tailored to each group's specific needs and interests.
3. Get Local with Your Targeting
If your business has a physical location or serves a specific geographic area, make use of location targeting to reach potential customers in your area. For instance, if you sell swimming pools in London, you might want to target people who live within a certain distance of your store. This is particularly effective for businesses in the swimming pool and hot tub industry, as people are often more likely to buy these products from local retailers.
4. Use Ad Extensions to Your Advantage
Ad extensions are extra bits of information that appear below your ads, like your business address or phone number. These extensions can help potential customers find your business more easily and encourage them to take action. You could use call extensions to allow customers to call your business directly from the ad or use location extensions to show your business's address on a map. Better yet! If Google has them available for you - you can use image extensions - which we have seen increase click through rates tenfold!
5. Landing Pages Matter
The landing page is where people end up after clicking on your ad. It's vital to ensure that your landing page is relevant to your ad and provides users with the information they need to take action. If your ad is promoting a specific product/service, the landing page should provide detailed information about that product/service and a clear call-to-action. A clear call-to-action being ways that a person can get in touch with you or to find out more about your product/service.
Google Ads can be a powerful tool for businesses in the swimming pool and hot tub industry to reach potential customers and drive sales. By using targeted keywords, creating specific ad groups, targeting your ads locally, using ad extensions, and optimising your landing pages, you can create an effective and engaging Google Ads campaign. We hope these tips help you grow your business and attract more customers!
